Wednesday, February 15, 2006

Who are the ad wizards who came up with that one? (Part 3)

Diet Pepsi has enlisted the considerable "talents" of Sean "Puff Diddy Daddy Puffy" Combs and launched an ad campaign based around a tune entitled "Brown & Bubbly." Yes, that's right: "Brown & Bubbly."

I'll tell's like shooting fish in a barrel.

Product: Diet Pepsi

Slogan: Brown & Bubbly

Every other brown cola on the market, of which there are quite a few, has passed on the "brown & bubbly" slogan, even though it is of universal applicability. This slogan speaks nothing to the taste of the product. It speaks simply to the color of the product ('s brown), and the fact that it contains carbonated water -- like ALL SODAS on the market do.


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